In Facebook Stories, we're beginning with only 2 ways for consumers to provide feedback: A private message, or a light-weight reaction – love, like, haha, etc.
I sat down with my cross-functional partners to discuss various people and business problems, and we found some interesting data.
Planning a look-ahead into solving this problem, I ran a workshop to better understand this problem. After asking several questions, we found out there was overwhelming support for comments in stories.
This led our team to our leading hypothesis.
I looked into every step of the content consumer and producer's flow and identified opportunities to start experimenting.
Laid out, a consumer's flow starts in Facebook's home tray, opening a story in the consumer’s view, to finally engage with a lightweight reaction or a private message.
One example of our early tests was introducing a comment entry point right under the existing ones.
After many tests and insights, I had a solid path forward to our MPV. I replaced some existing entry points, added new ones, and even introduced new screens to guide users throughout.
This led my team to very valuable learnings, a series of verifiable hypotheses and ultimately allowed us to identify possible risks and trade-offs.
Through more rounds of tests, and understanding how our hypotheses resulted, I grew a stronger understanding of the problem as I iterated on design improvements.
Looking back into some of our people and business problems:
Our key learnings in performance indicated a great path forward.
A self-assessment throughout this project:
Furthermore, I also run a 3-day workshop with a group of designers and cross-functional partners to ideate how can the future of stories look in the next 3-5 years.
